Whether you are an individual, small business, or large company, getting the most for your advertising dollar is a top priority. A marketing budget gets divided up in many ways. Most advertising dollars are spent on tangibles, such as signs, business cards, and brochures. However, in today’s digital age, some of the most effective advertising takes place online. Here is how to use online classifieds to their full advantage.
1. Market Test
Online classifieds are a great way to test new products in your local market. Rather than stocking your shelves with a full order of a particular item, you can order a product sample, and offer it on the classified system. In this way, you can evaluate potential customer interest without the liability of unwanted stock.
2. Get Local
Lately, there has been a shift away from big box stores, and toward locally owned businesses. You can get the most out of this trend by focusing your digital advertising dollar on local websites. Of course, you can still post on national and global platforms, however, more consumers are making a deliberate effort to purchase from venues closer to home. Agence Backflip Classifieds is targeted to the New England market.
3. Don’t Spam
Many companies on the internet promise to get you thousands of back links for pennies.
After receiving your information they proceed to blast your website onto every free classified system in existence. Once flagged as spam, your website may be permanently blocked from that site. Even worse, you could get yourself filtered out of search engine queries. It is much better to focus on placing a few meaningful ads, with well written content, on relevant classifieds websites.
When you are ready to place an advertisement online, look for websites that are authentic, local, and selective about content. Focus your posts on quality before quantity. Remember that the rule:
“You get what you pay for” is as true online as it is everywhere else. If you live or do business in New England, consider advertising on http://www.agencebackflip.com/ to get local support from a team of real people.