Why should you pay to read a classified ad? Didn’t the advertiser already pay to be in the publication? How do I know if I will even find what I’m looking for? These are some of the questions you may find yourself asking when you want to pick up a New England classifieds booklet. While some local classifieds companies charge readers for access to their listings, we never will, and there are several good reasons why.
First, and most obvious to readers, is the fact that you may not find what you are looking for. Sure, it might be interesting to peruse the classifieds simply to see what products and services are available in your area. However, most people who view classifieds publications are actually looking for a specific thing. Paying to search the classifieds is like playing a slot machine. You may hit the jackpot and find the Boston terrier puppy or job listing you wanted, but there is no guarantee. Either way, you pay.
Second, we don’t believe in double-dipping. Advertisers already pay to list their ads in a classified publication. Whether it’s for an up-coming garage, a high end furniture set, or a help wanted ad, there is a cost to placing an advertisement. Many things dictate the cost of an individual ad. Length, addition of photos, and highlighting all factor in to the cost of a classified ad. The number of ads in a single publication are generally not limited, which means that potential revenue is also not limited. Charging readers, as well as advertisers, just seems unfair.
Third, not everyone is willing to pay to be solicited. Many people who would like to read the classifieds are unwilling to pay for the privilege. This automatically limits readership. By focusing our model on a publication that is “pay to post – free to read”, we intend on expanding our consumer base with each edition. This is good news for advertisers as well as readers.